AR Photo Booth to Increase Engagement
August 28, 2023How AR Photo Booths Can Help You Boost Brand Awareness at Events
Understanding Augmented Reality (AR)
Before delving into the ways AR photo booths can benefit your brand at events, it’s crucial to grasp what Augmented Reality is. AR is a technology that overlays digital information, such as images, videos, or 3D objects, onto the real world through a device like a smartphone or AR glasses. This blend of the virtual and physical worlds creates an interactive and immersive experience that has immense potential for marketing purposes.
The Rise of AR Photo Booth
AR photo booth have gained immense popularity due to their ability to captivate audiences and provide them with a unique and shareable experience. These booths incorporate AR technology to superimpose digital elements into real-time photos or videos, creating captivating and memorable content. Here are some key reasons behind their rise:
1. Engagement and Entertainment
One of the primary reasons AR photo booth have become a hit at events is their ability to engage and entertain attendees. They provide a break from the usual event routine and offer an interactive and enjoyable experience. People love to experiment with augmented reality, making it an excellent way to capture their attention.
2. Shareability
In today’s digital age, the success of any marketing campaign often hinges on how shareable the content is. AR photo booth generate highly shareable content because they create unique and visually appealing photos and videos that people are eager to post on their social media profiles. This, in turn, extends the reach of your brand beyond the event itself.
3. Branding Opportunities
AR photo booths can be customized to align with your brand’s identity. You can incorporate your logo, brand colors, and messaging into the AR effects, ensuring that your brand remains at the forefront of attendees’ minds. This helps in reinforcing brand awareness and recall.
4. Data Collection
AR photo booths can also serve as a valuable tool for collecting user data. You can ask attendees to provide their email addresses or social media handles before using the booth, giving you a chance to build your contact list for future marketing efforts.
AR Photobooth for HDFC ERGO by Zeal Interactive Services
Boosting Brand Awareness at Events with AR Photo Booth
Now that we understand the potential of AR photo booths let’s dive into the various ways they can help boost your brand’s awareness at events:
1. Create Shareable Content
AR photo booths create visually striking and entertaining content that attendees are eager to share on social media platforms like Instagram, Facebook, and TikTok. When attendees share these posts, they introduce your brand to their followers, effectively expanding your reach. To leverage this, design AR effects that are fun, surprising, and visually appealing, ensuring that they align with your brand’s message.
2. User-Generated Content (UGC)
Encourage event attendees to use a branded event hashtag when sharing their AR photo booth experiences. This not only helps in tracking user-generated content but also creates a sense of community around your brand. You can later repost or share the best UGC on your own social media channels, further amplifying your brand’s presence.
3. Interactive Brand Storytelling
AR photo booth offers a unique opportunity to tell your brand story in an interactive way. You can develop AR effects that convey your brand’s history, values, or product features. When attendees engage with these effects, they not only learn about your brand but also form a memorable connection with it.
4. Gamification
Incorporate gamification elements into your AR booth to make the experience even more engaging. You can create games or challenges that attendees must complete using the AR effects. This not only keeps attendees entertained but also encourages them to spend more time at your booth, increasing brand exposure.
5. Data Collection and Lead Generation
Use the AR photo booth as a means to collect valuable data about event attendees. Ask for their email addresses or social media information in exchange for access to exclusive AR effects or the chance to win prizes. This data can then be used for targeted marketing campaigns after the event, helping to nurture leads and build brand loyalty.
6. Measure and Analyze
Most AR photo booth platforms offer analytics and reporting features. Use these tools to measure the success of your booth at the event. Track metrics like the number of interactions, shares, and user-generated content created. Analyzing this data will provide insights into the effectiveness of your booth and help you refine your approach for future events.
Case Studies: Brands Leveraging AR Photo Booths
Let’s take a look at a few real-world examples of brands that have successfully used AR photo booths to boost their brand awareness at events:
1. Coca-Cola
Coca-Cola used AR photo booths at music festivals to engage with millennials. They created an AR experience where attendees could “interact” with the brand’s iconic polar bears. The AR booth not only generated a lot of user-generated content but also helped Coca-Cola connect with a younger audience in a fun and memorable way.
2. IKEA
IKEA used an AR photo booth at a trade show to showcase their furniture in a unique way. Attendees could use the AR effects to see how different pieces of furniture would look in their own homes. This not only drove foot traffic to their booth but also demonstrated the practicality of their products in an interactive manner.
3. Sephora
Sephora, a cosmetics brand, incorporated AR technology into its beauty product launch events. They allowed attendees to try on virtual makeup using AR mirrors and photo booths. This not only created excitement around their new products but also gave attendees a taste of what Sephora had to offer, increasing the likelihood of future purchases.
4. Zeal Interactive
Zeal Interactive, a leading AR experience provider, collaborated with “The Big Picture,” a charity event aimed at raising awareness for a global cause. They designed and implemented a highly innovative AR photo booth that left a profound impact on event attendees.
For this event, Zeal Interactive created a custom AR experience that allowed attendees to virtually step into iconic locations from around the world. Attendees could use the AR booth to transport themselves to famous landmarks, interact with the surroundings, and take photos as if they were actually there.