Augmented Reality Basketball

Playing basketball was never so easy; there is no running or hopping,  but the excitement of scoring remains the same. All this is made possible by a good mix of technology called augmented reality and human creativity.

AR (augmented reality) being an exciting technology pulled us into an R&D zone to mind Strome on how we can make the most of it and use it for product promotion and people engagement. Accelerating our brain gave birth to the idea of AR BASKETBALL.

Yes, AR Basketball—you read it right—is as exciting as it sounds.

A mobile device installed with our specially developed app lets people get started with the game, all they need to do is fill up with basic info and get started with hitting the ball into the virtual hoop.

Aiming the mobile camera towards the specified target player can see a virtual hoop hanging on the wall and a virtual ball at the center of the screen. The Player needs to swipe the ball upward toward the hoop, to make the ball count as a point they need to successfully pass the ball through the virtual hoop. More balls successfully passed will make players score the most out of the game and accordingly, they can win amazing prizes on the spot.

This is one of the AR use cases that we have successfully delivered to our partners, more similar studies can be seen here Augmented Reality Activation and Augmented Reality Licenses Plate, we have demonstrated the use of Augmented Reality in different aspects of life but with the same aim of public engagement and awareness. How the use of AR can be made for public interest and brand awareness will always be our topic of interest and research.